ABOUT US

SINCE 2019

FLOW URBAN WEAR was created by DANY FLOW.

The story began when one of Dany’s friends started calling her DANY FLOW due to her name Daniela Flores, in english Daniela Flowers and abbreviated FLOW, but also due to her exceptional character and personality Dany has; always expressed and spread that flowingness and freeness with her friends and family.

Shortly, Dany was well known by her circles as DANY FLOW. And this is how all started, Dany came with the idea of establishing a brand that materializes and spreads FLOW to everyone that is expecting to feel good and be "In the zone". The brand promotes the motto "LESS THINKING MORE FLOW"

For Dany Flow, the meaning of FLOW is not just about having style, for her, the meaning of FLOW goes beyond that…

FLOW is the art of letting things happen. You don’t control the way of how to flow, it just happens when you stop controlling and start encouraging.

QUOTES OF FLOW

“Embrace the flow of life: trust the journey, welcome the surprises, and find beauty In every moment” - FLOW

“You must let life flow naturally, for life’s secret is patience; you must stop pushing for change and allow things to unfold” - FLOW

“Let life flow, and take it easy on you” - FLOW

Flow Urban Wear is more than just a clothing brand; it's a community built on self-expression, creativity, and culture. Rooted in the energy of the streets, it brings together individuals who embrace authenticity and style as a way of life. Flow Urban Wear connects like-minded people who value fashion as a statement of identity, blending streetwear influences with modern edge. Whether through bold designs, unique collaborations, or shared passion for urban culture, the brand fosters a sense of belonging, inspiring confidence and unity among those who wear it. You will find oversized hoodies, graphic tees, stylish joggers or statement accessories, the brand caters to those who embrace street style or sports as a lifestyle.